Developing a conceptual framework for (educational service) marketing competencies of faculty members

نویسندگان

چکیده

The present study was to establish a conceptual framework for faculty members' personal marketing (training services) competencies. Assuming that universities are the highest institutes of learning with aim promoting knowledge transfer, providing human resource training in various fields science and technology, higher education research services; They need competent members achieve these goals. In this qualitative study, documentary analysis used evaluate all books, print electronic resources branding, using note-taking forms as data collection tools. Qualitative further coding were analyze data. results expert opinions also showed one most important competencies is significant relationship between behavioral

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ژورنال

عنوان ژورنال: Política e Gestão Educacional

سال: 2021

ISSN: ['1519-9029']

DOI: https://doi.org/10.22633/rpge.v25iesp.3.15588